RESUME
Education
Master’s Degree in Digital Project Management
University of Nice Sophia-Antipolis, France
2010
Bachelor of Computer Science
SUPTEM/BMHS, Morocco
2007
Scientific Baccalaureate
Morocco
2003
Work
experience
Digital and Social Media Executive | Generation C at UAE, Dubai
2019
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Digital and Social Media strategy creation and execution
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Digital and Social Media copywriting and content creation in both Arabic and English
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Creation and optimization of paid campaigns on different Social Media Platforms for different clients (Government, KSA)
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SEO analytics and Influencers strategy
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Clients account management
Freelancer Digital Content / Project Manager at UAE, Dubai
2012 - Present
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Create and manage content in English, Arabic, and French fluently for web and mobile
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Set up Digital marketing and social media strategies for Hasnae.com
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Video editing and promotional video production, advertising banners and text ad copies
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Improve SEO, SEM and Landing pages optimization including UI/UX
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Manage customer communication and support, coordinate with technical teams to deliver solutions, conduct testing activities and make sure seamless customer experience
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Creation and optimization of paid campaigns on different Social Media Platforms
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Latest Projects: www.darahiminvestment.ae | www.hasnae.com | www.knowthyselfcoachinginstitute.com | www.belletendance.wordpress.com | www.aluca.ma | www.chalehak.com | www.digitalon1.wordpress.com
Assistant Project Manager | JDA Software at Paris, France
2011
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Updating dashboards, collect daily updates from stakeholders and coordinate with global cross-functional teams.
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Attended call meeting and video conferences
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Created PMO Plans, timelines, testing scenarios and other documents related to projects
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Extensive use of Microsoft Project, Excel and PowerPoint
Project Manager | IUP-MIAGE at University of Nice, France
2010
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Planning, conception, and programming of an IS for the IUP (professionalized university institute)
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Extensive use of UML, Diagrams, Business Analysis and Documentation, PHP, HTML, and CSS.
IT and Marketing internships
2005 - 2008
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Development of various dynamic components using PHP, MySQL for 3 months in MEGA DATA in Tangier, Morocco
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Planning and conception for Restaurant Reservation System using UML and Prototyping for 2 months in GRIAG Group in Tangier, Morocco
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Development of an application for the Stock management using Visual Basic for one month in LARINOR in Tangier, Morocco
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Creation of customer satisfaction survey and fieldwork. Professional Surveying techniques, data collection and structure for Atlas-Bottling Company in Tangier, Morocco
Skills
Project Management
Extensive knowledge of IT Project Management and Coordination
Model & Planning
Extensive knowledge of UML, Prototyping, Workflows, Flowcharts and Projects Plans
Technology
Good knowledge of Web and Mobile Development, UI/UX, System Integration, Infrastructure, Technical Architecture and Professional use Photoshop and Illustrator and Adobe Premiere
Database
Good knowledge of Databases, SQL, CRM, and ERP platforms
Digital Marketing
Extensive knowledge in Market Study Plans, Digital Content Creation, SEO, SEM, Social Media, Google Analytics, Video Marketing, and Online Sales Acquisition
Tools
Proficiency in using Microsoft Project, Excel, PowerPoint and others
Languages
English | Fluent
French | Fluent
Arabic | Native
Spanish| Basic
Relevant Certifications
E-business Training I
FOREM - Walloon Employment and Training Service, Belgium
2008
E-business Training II
ASAU - University Actions, Morocco
2008
TEF (Test d'Evaluation du Français)
Alliance Française , Dubai
2019
The Strategy of Content Marketing (Online Course)
University of California, Davis
2020